Dua Lipa has filed a $15 million lawsuit against Samsung, accusing the company of unauthorized use of her image, according to a report by People based on court documents.
The claim was submitted to a U.S. District Court in California. According to the filing, Samsung allegedly used a photograph of the 30-year-old singer on cardboard packaging for televisions sold across the United States.
The lawsuit argues that the use of Lipa’s image creates the false impression that she endorses or is affiliated with the product. It states that this perceived association could influence consumers and encourage them to purchase the televisions.
“Such imagery creates a misleading suggestion that Dua Lipa approves or is connected to the product,” the court documents reportedly say, adding that this type of implication may have affected buying decisions.
The filing also references multiple social media posts from fans who claimed they were influenced to purchase the televisions after seeing the singer’s photo on the packaging. These reactions, the lawsuit suggests, further demonstrate the commercial impact of the alleged misuse.
Lipa, a Grammy-winning artist, is now seeking at least $15 million in damages. In addition, she is requesting that Samsung hand over any profits allegedly gained through the use of her likeness on the product packaging.
The case highlights ongoing legal debates in the entertainment industry surrounding image rights, celebrity endorsements, and the unauthorized commercial use of public figures’ likenesses.
As of now, Samsung has not publicly responded in detail to the allegations. The outcome of the case will depend on whether the court determines that the use of the image could reasonably be interpreted as an endorsement or promotional association.
