Pierce Brosnan’s youngest son, Paris Brosnan, has sparked plenty of online chatter after appearing in a striking new campaign for MeUndies. The 24-year-old model, artist, and actor turned heads while showcasing his athletic build in Valentine’s Day–themed boxers, instantly reminding fans of his famous father.

Shot in a playful movie-theater setting, the campaign features Paris lounging in cinema seats, sharing popcorn with a co-star as they model the brand’s latest designs. With his thick, swept-back dark hair and piercing expression, Paris closely resembles the former James Bond star. His deep brown eyes, however, clearly come from his mother, journalist and author Keely Shay Smith, who welcomed Paris with Pierce in 2001.

Pierce and Keely also share an older son, Dylan, 28, and the brothers have increasingly followed their father into creative fields. Paris and Dylan both appeared alongside Pierce in the 2024 film The Unholy Trinity, marking a special family collaboration.
Speaking to People, Paris explained how naturally the opportunity came together. “He invited us to hang out on set—it was meant to be a great father-son experience,” he said. “Then it just organically turned into us being part of the movie.”

Pierce echoed the sentiment, saying he offered minimal guidance. “They didn’t ask for much advice,” he shared. “They knew what to do instinctively. I just told them to show up on time, know their lines, relax, and have fun.”
Beyond acting and modeling, Paris shares his father’s passion for art. He has spoken about growing up visiting museums across Europe and the U.S., recalling how seeing works by Picasso and Gauguin at the Musée d’Orsay inspired him to paint. “My dad’s been a painter since the ’80s,” Paris said, adding that they often paint together as a way to bond.

Meanwhile, Dylan has carved out his own path as a filmmaker, working on projects including Western Stars and So Many Dreams. Pierce is also father to three older children—Christopher, Charlotte, and Sean—from his marriage to the late Cassandra Harris, who passed away in 1991. Tragically, their daughter Charlotte later died from ovarian cancer in 2013.

With talent clearly running in the family, Paris Brosnan’s latest campaign is just another sign that the next generation is stepping confidently into the spotlight.